Digital Marketing Case Study for Short Term Rentals

STRATEGY

• Built website scratch, taxonomy, SEO optimizations, SSL, and more in non-brand generic space focused on villa bookings at a private island​
• Goal of driving more direct bookings vs. dependence on Airbnb,
  VRBO, other 3rd party booking sites

RESULTS

• Improved rental margin with direct bookings and generated affiliate income for the self-referrals to the direct booking site​
• Kept occupancy 20% above management company average

• Enhanced reputation management play as this site pushed down a couple of negative listings as it