Sales turnaround for bedding Client with struggling with Amazon sales

     STRATEGY

Wishbone worked to provide

• Advertising campaign restructure with new campaigns that target luxury buyers
• Complex catalog updates
• Pricing and promotional strategy
• At content build out
• Brand video
• Brand store refresh and more

RESULTS

Complex Variation Mergers 

• 15,000+ ASINs to consolidate review power and multi-variate products for shoppability

Improved Advertising Performance

• 70% --> 90% top of page rate on Amazon against biggest category names while decreasing overall spend
• 3x lift in CTR with more targeted ads and keyword sophistication moving from broad to phrase and exact targeting with appropriate negatives, etc.

Improved Organic Visibility

• Sales rank and organic traffic up 30%